It goes without saying that the big social networks such as Facebook and Twitter go a long way to engaging your audience and redirecting them back to your digital properties. After all, you need to go where your audience is.
But are social networks such as Facebook and Twitter all they’re cracked up to be? We’ve discussed this to a limited degree previously in our Wait! Is SEO Really Dead? article. The fact of the matter is that it all comes down to intent. The intent of Google searchers is to buy or find information while the intent of social network users is to be social and share. Both have their own unique strengths.
And what about Google+? Where does it fit into the Internet Marketing puzzle? Simply put, Google+ is a different beast altogether. Read More